CARLSBAD, CALIFORNIA — Building upon its commitment to bring new builder channel business opportunities to its systems integration partners, Nortek Security & Control, a global leader in wireless security, home automation, access control, and health and wellness technology, today announced a new partnership with HomeSphere, a Colorado-based digital marketplace that connects building product manufacturers directly with regional homebuilders.
“Through HomeSphere, we can reach over 2,600 local builders with the solutions and services available through the Nortek Security & Control New Home Program, and connect them with certified dealers to create significant new business opportunities for all,” said NSC Director of Builder Services Bret Jacob. “The Nortek Security & Control New Home Program is a win-win-win for all involved: the builder has access to technology solutions and unparalleled marketing support to effectively sell automation packages; the dealer has a major new source of revenue; and the homebuyer can easily add-on leading smart home technologies at the point of purchase.”
HomeSphere’s cloud-based technology platform and two award-winning applications close the gap between builders and manufacturers. Builders use My HomeSphere™ to efficiently manage their rebate programs and discover new products, and manufacturers use HomeSphere-IQ® to access industry-changing homebuilder data including where their products are installed and where there is opportunity to grow market share.
“HomeSphere is a natural partner for Nortek Security & Control’s state-of-the-art technology products,” said HomeSphere Chief Revenue Officer Greg Schwarzer. “Homebuyers are seeking more and better smart home devices. Through our digital marketplace local builders gain incentives and more awareness of Nortek Security & Control’s products, while NSC can target the right products and the right support to the right buyer with our proprietary data and information.”
The Nortek Security & Control New Home Program helps builders create complete and effective connected home strategies. It aligns builders with certified dealers and offers them a complete range of benefits including aggressively priced and powerfully featured standards and upgrade packages, extremely important “sell-through” services, outstanding direct manufacturer product and marketing support and project oversight, and industry-leading model home and incentive programs. The program’s benefits to homebuyers are equally strong, beginning with the ease-of-personalization and ease-of use delivered by NSC’s award-winning ELAN smart-home control system.
The recently expanded New Home Program includes ELAN® automation, SpeakerCraft® audio, Panamax® power protection, 2GIG® security, Linear® access control, Numera® health and wellness, and GoControl® connectivity solutions.
“The Nortek Security & Control New Home Program significantly changes the relationship between dealers and builders, creating a new revenue-generator for our partners,” Jacob concluded. “Our partnership with HomeSphere will help us continue selling our solutions and services through the Home Program and align our dealers with new builders in the community.”
HomeSphere is the construction industry’s leading marketplace connecting building product manufacturers to the largest community of homebuilders in the United States. More than 2,600 builders use HomeSphere’s tools and services to connect with building product manufacturers, discover the right products for the homes they build and earn incentives on more than 1,500 building products from foundation to finish. Along with earning many product awards, HomeSphere was named to the 2018 Constructech 50, a list of the top technology providers to the construction industry, and a ColoradoBiz Magazine Top Company.
About Nortek Security & Control
Nortek Security & Control LLC (NSC) is a global leader in smart connected devices and systems for residential, security, access control, and digital health markets. NSC and its partners have deployed more than 5 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands including 2GIG®, ELAN®, Linear®, GoControl®, Mighty Mule® and Numera®, NSC designs solutions for security dealers, technology integrators, national telecoms, big box retailers, OEM partners, service providers, and consumers. Headquartered in Carlsbad, California, NSC has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day.
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